ArchiveCase 12 of 200 · Category 01
Category 01High Fashion

Dolce & Gabbana

Runway Bindi

STOLEN
The Appropriation

Dolce & Gabbana

Item
Runway Bindi
Retail
Spin
"Couture face-jewel"
Repackaged as couture face-jewel

Dolce & Gabbana featured bindis on white models during a runway show, marketing them as 'couture face-jewels'. The brand presented the adornment purely as a fashion accessory, devoid of its deep cultural, religious, and spiritual significance. There was no acknowledgment of its Hindu origins or its traditional meanings, reducing a sacred symbol to a mere aesthetic element for a global luxury audience.

The Origin

बिंदी

Bindi

True Value
Sacred
Category
01 · High Fashion
Sacred Hindu forehead adornment

The Bindi, from the Sanskrit word 'bindu' meaning 'drop' or 'point', is a sacred forehead adornment worn by Hindu women in India and across the subcontinent. Traditionally, it signifies marital status, auspiciousness, and is believed to retain energy and strengthen concentration. Often a red dot, it is placed at the 'ajna chakra' or third eye, representing spiritual wisdom and inner sight.

FX reference: 1 USD ≈ ₹83 — for comparison only

The Story

The Backstory

Dolce & Gabbana featured bindis on their runway models, presenting them as high-fashion 'face jewels'. This styling choice, observed during an unspecified collection, saw the traditional Indian adornment placed on predominantly white models, integrated into a broader aesthetic without explicit contextualization regarding its origins or significance.

The Cultural Origin

The bindi (बिंदी) is a sacred mark worn on the forehead, primarily by women, in Hindu traditions. It symbolizes a woman's marital status, spiritual devotion, and is believed to protect against evil. Historically, it has been an integral part of religious rituals and daily life, representing the third eye and inner wisdom. Its placement between the eyebrows is significant, marking a vital chakra point.

The News Story

The brand's use of the bindi sparked criticism from various cultural commentators and online communities. Objections centered on the lack of acknowledgment of its sacred, marital, or spiritual significance, reducing a deeply meaningful cultural symbol to a mere fashion accessory. Critics highlighted the perceived trivialization and cultural appropriation, especially given its display on models without any connection to the tradition.

Editor's Notes

Placed on white models with no acknowledgement of its sacred, marital, or spiritual significance.

Further Reading

Reporting forthcoming

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