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Category 05Culinary Rebranding

RiceTec (Texas)

"Texmati" Rice · 1997

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The Appropriation

RiceTec (Texas)

Item
"Texmati" Rice
Year
1997
Retail
Spin
"American long-grain rice"
Patented as 'American' rice

In 1997, a Texas-based firm, RiceTec, attempted to patent a rice variety named 'Texmati,' marketing it as an American long-grain rice. This move sparked significant international controversy, as it was perceived as an attempt to claim ownership over the genetic heritage and traditional knowledge associated with Basmati. India challenged the patent at the US Patent Office, leading to most of RiceTec's claims being struck down, but highlighting the vulnerability of traditional food names to biopiracy.

The Origin

बासमती

Basmati

True Value
Category
05 · Culinary Rebranding
Aromatic Basmati rice cultivar

Basmati, meaning 'fragrant one' in Sanskrit, is a unique long-grain rice variety cultivated for centuries in the Indo-Gangetic plain. Its distinct aroma and delicate flavor are cherished in South Asian cuisine, particularly in biryanis and pilafs. Farmers in India and Pakistan have meticulously preserved its genetic purity and traditional cultivation methods, making it a cornerstone of their agricultural heritage and culinary identity.

FX reference: 1 USD ≈ ₹83 — for comparison only

The Story

The Backstory

In 1997, RiceTec, a Texas-based company, introduced "Texmati" rice, marketing it as an American long-grain variety. This product sparked international controversy due to its striking resemblance, both in name and characteristics, to a revered South Asian staple. The company sought to patent this new rice strain, claiming it as an original American innovation.

The Cultural Origin

Basmati (बासमती) is a distinctive long-grain aromatic rice, deeply embedded in the culinary and cultural heritage of the Indo-Gangetic plain. Cultivated for centuries, its unique fragrance and slender grains are a result of specific agro-climatic conditions and traditional farming practices passed down through generations. It is not merely a food grain but a symbol of regional identity and agricultural expertise, often featured in celebratory meals and traditional dishes across India and Pakistan.

The News Story

The introduction of "Texmati" and RiceTec's subsequent attempt to patent it ignited a significant international dispute. The Indian government, along with various agricultural communities and experts, vehemently challenged the patent application at the US Patent Office. Their core objection centered on the argument that "Texmati" was an appropriation of the genetic lineage and established identity of Basmati rice, representing a form of biopiracy and a threat to the livelihoods of traditional Basmati farmers.

The Aftermath

India successfully fought the patent claims, leading to most of RiceTec's assertions being struck down at the US Patent Office.

Editor's Notes

A Texas firm tried to patent 'Texmati'. India fought it; most claims were struck down at the US Patent Office.

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