⟶ The Defendants

Brands A–Z

186 brands implicated across 200 cases. Pick a name to see what they sold and what it really is.

#

1 brand

1970s Western ecology1

A

9 brands

Adaptogen tea brands1 Alexander McQueen1 American Southern architecture1 Anthropologie2 Anthropologie / Etsy1 Anti-aging brands1 ASOS2 ASOS / Forever 211 Australian boutique1

B

15 brands

Baby-wearing brands1 BASF / Western chemical industry1 Bathroom-tech startups1 BaubleBar1 Bipty1 Blaise Pascal (1653)1 Boho décor brands1 Brain-optimisation startups1 British colonial pantry1 British Lancet medicine1 Brooks Brothers / J. Crew1 Brooks Brothers / Ralph Lauren1 Brunch cafés1 Bulletproof / Keto brands1 Burger chains / ad campaigns1

C

13 brands

Café menus worldwide1 Cafés worldwide1 Calm / Headspace1 Celebrity tattoo artists1 Chanel1 Christian Dior1 Christian Louboutin1 Cleanse & detox brands1 Coachella / Glastonbury influencers1 Coachella-era brands1 Coffee chains1 Corporate wellness platforms1 Craftsman Bungalow industry1

D

8 brands

DDP / CorePower Yoga1 Dior1 Diptyque / Le Labo1 Dolce & Gabbana2 Drugstores / Amazon1 Drunk Elephant / Tatcha1 Duke of Beaufort (England)1 Dutch & English East India Companies1

E

9 brands

Eco-beauty brands1 Eco-dental brands1 Eco-mattress brands1 Edward Jenner1 Energy bar brands1 Etro1 Etsy / Festival Vendors1 European arms history1 European resort brands1

F

2 brands

Fitness influencer brands1 Free People2

G

7 brands

Givenchy1 Goop / Cocofloss / TikTok1 Goop / Moon Juice1 Goop / Williams Sonoma1 Grasse, France1 Gucci2 Gut-health brands1

H

9 brands

H&M1 H&M / Zara1 Headspace / Calm2 Health-food chains1 Health-food snack brands1 Hermès1 High-end home brands1 Holistic parenting industry1 Home-decor brands1

I

3 brands

IKEA1 Isaac Newton (Principia, 1687)1 Isabel Marant2

J

5 brands

Jean Paul Gaultier1 John Dalton (1808)1 John Pell (via Euler's mis-attribution)1 Jon Kabat-Zinn (MBSR, 1979)1 Joseph Campbell1

K

2 brands

Keto / paleo brands1 KRKDE1

L

11 brands

L'Oréal / Maybelline1 Leonardo Fibonacci (1202)1 Lo-fi YouTube / Spotify playlists1 London & NYC design firms1 Louis Vuitton3 Lululemon / Alo Yoga1 Luxury cleanse brands1 Luxury packaging designers1 Luxury resorts (US / EU)1 Luxury skincare1 Luxury wellness homeware1

M

8 brands

Male-wellness influencers1 Mall kiosks1 Manifestation industry1 Marchesa1 Metal/dark-fashion brands1 Milton Bradley1 Modern analytic philosophers1 Modern Western psychology1

N

1 brand

Nicolaus Copernicus (1543)1

O

2 brands

Oral wellness brands1 Organic supermarkets1

P

6 brands

Peloton / Equinox1 Pinterest wellness creators1 Pottery Barn1 Prada1 Premium oral care startups1 Pythagoras1

R

6 brands

Ralph Lauren2 Reformation1 Restaurants / lifestyle stores1 Restaurants worldwide1 RiceTec (Texas)1 RiceTec Inc. (Texas)1

S

16 brands

Sézane (Paris)1 Shein1 Shein / Forever 211 Silicon Valley oral care1 Silicon Valley wellness1 Spanish & Italian summer brands1 Spas & wellness studios1 Starbucks / Whole Foods1 Starbucks & global cafés1 Stationery & gift-wrap brands1 Streetwear brands1 Supplement giants1 Supplement industry1 Sustainable fashion premium brands1 Sustainable lifestyle brands1 Swiss & European spas1

T

11 brands

Target1 Target / West Elm1 Taylor / Newton (17th c.)1 The English Language1 Third-party corporations1 TikTok / hair brands1 TikTok beauty industry1 TikTok wellness creators1 Tory Burch2 Town of Paisley, Scotland1 Travel & fashion photographers1

U

4 brands

University of Mississippi2 Upscale Western chefs1 Urban Outfitters2 US Department of Agriculture / W.R. Grace1

V

11 brands

Valentino1 Various (worn by Kim Kardashian, others)1 Various apparel brands1 Various boho brands1 Various luxury houses1 Various swimwear & tattoo brands1 Vegan brands (Upton's / Jackfruit Co.)1 Vegan meat conglomerates1 Vegan snack startups1 Victoria's Secret1 Vitamin C supplement brands1

W

24 brands

Z

3 brands

Zara1 Zero / Simple apps1 Zimmermann1