The PledgeThe 3 Cs
Pledge.
The bar is this low: ask first, say the name, pay the source. Until then, every case in this archive remains an open invoice.
01.
Consent
Brands must seek formal, prior, informed permission from the craft clusters and lineage holders before commercialising ancestral motifs.
02.
Credit
Name the region. Name the community. Name the technique. No more 'inspired by global craft' on the care label.
03.
Compensation
Profit-share that funds the artisan, the cluster, and the next generation — not a one-time photo op with a master weaver.