Various swimwear & tattoo brands
Om-Printed Swimwear
Various swimwear & tattoo brands
- Item
- Om-Printed Swimwear
- Retail
- ₹7,885≈ $95
- Spin
- "Spiritual aesthetic"
Various swimwear and tattoo brands have incorporated the sacred Om symbol into their designs, printing it on items like bikini bottoms and offering it as a tattoo motif. Marketed with a 'spiritual aesthetic,' this usage often disregards the symbol's profound religious significance. In Hindu customs, placing such a sacred symbol on swimwear or feet is considered deeply disrespectful, highlighting a significant cultural disconnect between its original meaning and its commercial application.
ॐ
Om
- True Value
- Sacred
- Category
- 04 · Spiritual Symbols
The sacred sound and symbol 'Om' (ॐ) is a foundational element in Hinduism, Buddhism, and Jainism, representing the essence of ultimate reality and consciousness. It is considered the primordial sound from which all other sounds and creation emanate. Chanted during meditation, prayers, and rituals, Om is a deeply revered spiritual symbol, embodying peace, unity, and the divine presence.
FX reference: 1 USD ≈ ₹83 — for comparison only
The Story
Numerous swimwear brands have launched bikini bottoms featuring the sacred Hindu symbol 'Om' as a design motif, often priced around $95. These items are marketed with a 'spiritual aesthetic,' aiming to appeal to consumers seeking exotic or mindful fashion. The appropriation extends beyond swimwear, with the symbol also appearing in various tattoo designs.
The 'Om' (ॐ) symbol originates from Sanskrit and is a foundational sacred sound and icon in Hinduism, Buddhism, and Jainism. It represents the primordial sound of the universe, encompassing all existence, and is chanted during meditation, prayers, and rituals. For Hindus, it is a deeply revered symbol of spiritual power, divine energy, and the essence of ultimate reality, often considered too sacred for casual or disrespectful display.
The appropriation of the 'Om' symbol on swimwear and as tattoos has been widely called out by Hindu communities and religious leaders globally. Objections center on the profound disrespect shown by placing a sacred symbol on clothing, particularly swimwear, which is considered impure in Hindu customs. The use of 'Om' on feet, through tattoos, is also deemed highly offensive, as feet are considered the lowest part of the body. Critics argue that these uses trivialize a deeply spiritual icon for commercial gain, stripping it of its sacred meaning.
Om is the primordial sound. Printed on bikini bottoms and tattooed on feet — both grave disrespect in Hindu custom.
Reporting forthcoming