Category 04The Sacred as Aesthetic

Spiritual Symbols.

"The Om is not a graphic trend. The Bindi is not a music-festival accessory."

Deities on socks, mantras on lo-fi beats, the Bindi as glitter. Sacred imagery flattened into 'vibes'.

20 cases on file ⟶
APPROPRIATED
CASE #061
04

Om

Sanskrit / Hindu sacred sound
Open Receipt

Various swimwear & tattoo brands

Om-Printed Swimwear
₹7,885
$95

True Value · Om

Sacred
ERASED
CASE #062
04

श्री गणेश

Lord Ganesha

Hindu iconography
Open Receipt

Home-decor brands

Ganesha Toilet Seat Cover
₹1,992
$24

श्री गणेश

True Value · Lord Ganesha

Sacred
REBRANDED
CASE #063
04

माँ काली

Maa Kali

Hindu iconography
Open Receipt

Metal/dark-fashion brands

"Kali" Graphic Tees
₹4,980
$60

माँ काली

True Value · Maa Kali

Sacred
UNCREDITED
CASE #064
04

बिंदी

Bindi

Hindu tradition
Open Receipt

Coachella / Glastonbury influencers

"Third Eye" Festival Gems
₹1,245
$15

बिंदी

True Value · Bindi

Sacred
STOLEN
CASE #065
04

मेहंदी

Mehendi

South Asia
Open Receipt

Mall kiosks

"White Henna" Tattoos
₹2,075
$25

मेहंदी

True Value · Mehendi

₹500
$6.02
APPROPRIATED
CASE #066
04

हनुमान

Hanuman

Hindu iconography
Open Receipt

Streetwear brands

"Monkey God" Tee
₹5,810
$70

हनुमान

True Value · Hanuman

Sacred
ERASED
CASE #067
04

गौ माता

Gau Mata

Hindu tradition
Open Receipt

Burger chains / ad campaigns

Sacred Cow Jokes

गौ माता

True Value · Gau Mata

Sacred
REBRANDED
CASE #068
04

भगवा

Bhagwa (Saffron)

Hindu/Buddhist tradition
Open Receipt

Luxury packaging designers

"Saffron" Branding Palette

भगवा

True Value · Bhagwa (Saffron)

Sacred
UNCREDITED
CASE #069
04

मंत्र

Mantra

Vedic tradition
Open Receipt

Lo-fi YouTube / Spotify playlists

"Sanskrit Chill Beats"

मंत्र

True Value · Mantra

Sacred
STOLEN
CASE #070
04

देवनागरी

Devanagari Script

Sanskrit
Open Receipt

Celebrity tattoo artists

"Spiritual" Sanskrit Tattoos
₹41,500
$500

देवनागरी

True Value · Devanagari Script

Sacred
APPROPRIATED
CASE #071
04

स्वस्तिक

Swastika

Indus Valley / Hindu/Jain/Buddhist
Open Receipt

Western historiography

The Swastika Stigma

स्वस्तिक

True Value · Swastika

Sacred
ERASED
CASE #072
04

थाली

Thali

Pan-India
Open Receipt

Restaurants / lifestyle stores

"Grazing Boards"
₹4,980
$60

थाली

True Value · Thali

₹400
$4.82
REBRANDED
CASE #073
04

चारपाई

Charpai

Rural India
Open Receipt

Australian boutique

"Artisan Daybed"
AU$990

चारपाई

True Value · Charpai

₹500
$6.02
UNCREDITED
CASE #074
04

मटका

Matka

Pan-India
Open Receipt

High-end home brands

"Terracotta Artisan Vases"
₹14,940
$180

मटका

True Value · Matka

₹100
$1.20
STOLEN
CASE #075
04

रंगोली

Rangoli

Pan-India
Open Receipt

Stationery & gift-wrap brands

"Festive Geometric"
₹996
$12

रंगोली

True Value · Rangoli

Uncredited
APPROPRIATED
CASE #076
04

तोरण

Mala / Toran

Pan-India
Open Receipt

Boho décor brands

"Boho Wall Hanging"
₹6,640
$80

तोरण

True Value · Mala / Toran

₹200
$2.41
ERASED
CASE #077
04

साधु

Sadhu

Hindu ascetic tradition
Open Receipt

Travel & fashion photographers

"Exotic Sadhu" Photoshoots

साधु

True Value · Sadhu

Sacred
REBRANDED
CASE #078
04

मंदिर आभूषण

Temple Jewellery

South India
Open Receipt

H&M / Zara

"Antique Gold" Accessories
₹3,735
$45

मंदिर आभूषण

True Value · Temple Jewellery

₹6,000
$72
UNCREDITED
CASE #079
04

पद्म

Padma (Lotus)

Hindu/Buddhist tradition
Open Receipt

Spas & wellness studios

"Lotus" Logo Mark

पद्म

True Value · Padma (Lotus)

Sacred
STOLEN
CASE #080
04

काजल

Kajal

Pan-South Asia
Open Receipt

L'Oréal / Maybelline

"Smokey Eye" Kohl Pencil
₹1,826
$22

काजल

True Value · Kajal

₹200
$2.41