ArchiveCase 64 of 200 · Category 04
Category 04Spiritual Symbols

Coachella / Glastonbury influencers

"Third Eye" Festival Gems

STOLEN
The Appropriation

Coachella / Glastonbury influencers

Item
"Third Eye" Festival Gems
Retail
₹1,245$15
Spin
"Festival face glitter"
Repackaged as festival face glitter

Festival attendees at events like Coachella and Glastonbury have adopted 'Third Eye' festival gems, marketed as face glitter, for aesthetic purposes. These decorative items, sold for around 5, mimic the placement of the traditional Bindi but are stripped of their spiritual and cultural meaning. This trend transforms a revered symbol of Hindu identity and spirituality into a fashionable accessory, often without acknowledgment of its origins or significance.

The Origin

बिंदी

Bindi

True Value
Sacred
Category
04 · Spiritual Symbols
Sacred Hindu forehead adornment

The Bindi (बिंदी) is a sacred mark worn on the forehead, typically by women, in Hindu traditions across India and beyond. Placed at the 'ajna chakra' or third eye, it symbolizes spiritual wisdom, protection, and often signifies marital status. Traditionally, it is a red dot made from vermillion powder, though modern variations include decorative stickers, holding deep cultural and religious significance.

FX reference: 1 USD ≈ ₹83 — for comparison only

The Story

The Backstory

Coachella and Glastonbury influencers popularized 'Third Eye' festival gems, marketed as face glitter and sold for around 5. These adhesive jewels, often placed on the forehead, became a common accessory at music festivals, promoted as a trendy fashion statement for attendees seeking to enhance their festival look.

The Cultural Origin

The bindi (बिंदी), a sacred mark in Hindu tradition, is a dot worn on the center of the forehead. It represents the ajna chakra, the 'third eye' or spiritual eye, symbolizing wisdom and inner knowledge. For many Hindu women, it also signifies marital status and is an integral part of religious ceremonies and daily wear, deeply rooted in cultural and spiritual identity.

The News Story

The appropriation of the bindi as a mere fashion accessory by festival-goers and influencers sparked widespread criticism from Hindu communities and cultural commentators. Objections centered on the trivialization of a sacred symbol, stripping it of its profound spiritual and cultural meaning to be reduced to 'sparkle' or 'face glitter.' Critics highlighted the lack of understanding and respect for its origins.

Editor's Notes

The Bindi marks the ajna chakra and, for many, marital status. Worn as Coachella sparkle.

Further Reading

Reporting forthcoming

Pass the receipt on