⟵ All regions

Pan-India

87 cases traced here

Cases originating in Pan-India

REBRANDED
CASE #008
01

मांग टीका

Maang Tikka

Pan-India2017
Open Receipt

ASOS

"Chandelier" Hair Clip
₹1,265
$15

मांग टीका

True Value · Maang Tikka

Sacred
STOLEN
CASE #010
01

साड़ी

Sari

Pan-India2011
Open Receipt

Hermès

"Sari" Collection
₹6.6 L
$8,000

साड़ी

True Value · Sari

₹2,000
$24
STOLEN
CASE #015
01

कुर्ता

Kurta

Pan-India
Open Receipt

H&M

"Boho Longline Tunic"
₹3,320
$40

कुर्ता

True Value · Kurta

₹400
$4.82
UNCREDITED
CASE #019
01

पल्लू

Sari Pallu

Pan-India
Open Receipt

Marchesa

Sari-Draped Red Carpet Gowns
₹12 L
$15,000

पल्लू

True Value · Sari Pallu

Uncredited
ERASED
CASE #027
02

झुमका

Jhumka

Pan-India
Open Receipt

Shein / Forever 21

"Tiered Bell" Earrings
₹498
$6.00

झुमका

True Value · Jhumka

₹300
$3.61
REBRANDED
CASE #028
02

पायल

Payal

Pan-India
Open Receipt

Free People

"Boho Foot Chain"
₹3,984
$48

पायल

True Value · Payal

₹400
$4.82
UNCREDITED
CASE #044
03

आयुर्वेद

Ayurveda

Pan-India
Open Receipt

Drunk Elephant / Tatcha

"Clean Beauty" Serums
₹6,474
$78

आयुर्वेद

True Value · Ayurveda

Uncredited
UNCREDITED
CASE #049
03

चंपी

Champi (Hair Oiling)

Pan-India
Open Receipt

TikTok / hair brands

"Hair Slugging"
₹3,735
$45

चंपी

True Value · Champi (Hair Oiling)

₹100
$1.20
ERASED
CASE #072
04

थाली

Thali

Pan-India
Open Receipt

Restaurants / lifestyle stores

"Grazing Boards"
₹4,980
$60

थाली

True Value · Thali

₹400
$4.82
UNCREDITED
CASE #074
04

मटका

Matka

Pan-India
Open Receipt

High-end home brands

"Terracotta Artisan Vases"
₹14,940
$180

मटका

True Value · Matka

₹100
$1.20
STOLEN
CASE #075
04

रंगोली

Rangoli

Pan-India
Open Receipt

Stationery & gift-wrap brands

"Festive Geometric"
₹996
$12

रंगोली

True Value · Rangoli

Uncredited
APPROPRIATED
CASE #076
04

तोरण

Mala / Toran

Pan-India
Open Receipt

Boho décor brands

"Boho Wall Hanging"
₹6,640
$80

तोरण

True Value · Mala / Toran

₹200
$2.41
APPROPRIATED
CASE #081
05

चाय

Chai

Pan-India
Open Receipt

Western cafés

"Chai Tea Latte"
₹457
$5.50

चाय

True Value · Chai

₹15
$0.18
APPROPRIATED
CASE #086
05

पनीर

Paneer

Pan-India
Open Receipt

Whole Foods / Trader Joe's

"Indian Grilling Cheese"
₹664
$8.00

पनीर

True Value · Paneer

₹120
$1.45
STOLEN
CASE #090
05

ज्वार, बाजरा, रागी

Jowar / Bajra / Ragi

Pan-India
Open Receipt

Whole Foods / health-bar brands

"Ancient Grains"
₹1,162
$14

ज्वार, बाजरा, रागी

True Value · Jowar / Bajra / Ragi

₹40/kg
$0.48/kg
APPROPRIATED
CASE #091
05

मसाला

Masala

Pan-India
Open Receipt

British colonial pantry

"Curry Powder"

मसाला

True Value · Masala

STOLEN
CASE #095
05

डब्बा

Tiffin / Dabba

Pan-India
Open Receipt

Sustainable lifestyle brands

"Stackable Lunch Boxes"
₹3,984
$48

डब्बा

True Value · Tiffin / Dabba

₹400
$4.82
ERASED
CASE #097
05

दातून

Datun (Neem Twig)

Pan-India
Open Receipt

Eco-dental brands

"Organic Disposable Toothbrush"
₹1,245
$15

दातून

True Value · Datun (Neem Twig)

₹5
$0.06
REBRANDED
CASE #098
05

आँवला

Amla

Pan-India
Open Receipt

Vitamin C supplement brands

"Indian Gooseberry" Capsules
₹2,656
$32

आँवला

True Value · Amla

₹150
$1.81
STOLEN
CASE #100
05

खिचड़ी

Khichdi

Pan-India
Open Receipt

Cleanse & detox brands

"Detox Lentil Stew"
₹1,328
$16

खिचड़ी

True Value · Khichdi

₹50
$0.60
ERASED
CASE #102
06

झुमका

Jhumka

Pan-India2026
Open Receipt

Ralph Lauren

Bell-Drop Earrings (Paris FW)

झुमका

True Value · Jhumka

₹250
$3.01
ERASED
CASE #107
06

दुपट्टा / ओढ़नी

Dupatta / Odhni

Pan-India2025
Open Receipt

Bipty

"Scandi Girl Chest Scarf"
Rental fees

दुपट्टा / ओढ़नी

True Value · Dupatta / Odhni

₹150
$1.81
UNCREDITED
CASE #109
07

नथ / श्रृंगार

Nath & Bridal Shringar

Pan-India2015
Open Receipt

Givenchy

"Victorian Chola" Nose Rings & Bindis
Runway-only

नथ / श्रृंगार

True Value · Nath & Bridal Shringar

Sacred
STOLEN
CASE #110
07

साधु वेश

Sādhu Vesh

Pan-India
Open Receipt

Jean Paul Gaultier

"Sadhu" Aesthetic Looks
Runway-only

साधु वेश

True Value · Sādhu Vesh

Sacred
ERASED
CASE #117
08

गणेश

Ganesha Iconography

Pan-India
Open Receipt

Anthropologie

"Elephant Deity" Coasters
$$

गणेश

True Value · Ganesha Iconography

Sacred
REBRANDED
CASE #118
08

यंत्र / मंडल

Yantra / Mandala

Pan-India
Open Receipt

Urban Outfitters

"Mandala" Tapestries
₹2,490
$30

यंत्र / मंडल

True Value · Yantra / Mandala

Sacred
UNCREDITED
CASE #119
08

हांडी / मटका

Handi / Matka

Pan-India
Open Receipt

Pottery Barn

"Rustic European Planters"
Markup ~1,500%

हांडी / मटका

True Value · Handi / Matka

₹100
$1.20
APPROPRIATED
CASE #121
08

पायल / घुंघरू

Payal / Ghungroo

Pan-India
Open Receipt

ASOS

"Chunky Festival Anklets"
$$

पायल / घुंघरू

True Value · Payal / Ghungroo

₹400
$4.82
ERASED
CASE #122
09

नीम

Neem

Pan-India
Open Receipt

Silicon Valley oral care

"Botanical Neem Toothpaste"
₹1,494
$18

नीम

True Value · Neem

₹20
$0.24
REBRANDED
CASE #123
09

चांपो / चम्पी

Champo / Champi

Pan-India
Open Receipt

The English Language

"Shampoo" (the global industry)
LINGUISTIC HEIST

चांपो / चम्पी

True Value · Champo / Champi

Free
UNCREDITED
CASE #124
09

चम्पी

Champi (Hair Oiling)

Pan-India
Open Receipt

TikTok wellness creators

"Hair Slugging"
AESTHETIC HIJACK

चम्पी

True Value · Champi (Hair Oiling)

Free
STOLEN
CASE #125
09

आंवला

Amla

Pan-India
Open Receipt

Luxury skincare

"Amla C-Serum"
₹3,984
$48

आंवला

True Value · Amla

₹40
$0.48
APPROPRIATED
CASE #126
09

रसायन

Ayurvedic Rasayana

Pan-India
Open Receipt

Pinterest wellness creators

"Moon Milk"
RITUAL HIJACK

रसायन

True Value · Ayurvedic Rasayana

₹30
$0.36
ERASED
CASE #127
09

खिचड़ी

Khichdi

Pan-India
Open Receipt

Western wellness retreats

"Mono-Diet Digestive Cleanse"
₹24,900
$300

खिचड़ी

True Value · Khichdi

₹50
$0.60
REBRANDED
CASE #128
09

प्राणायाम

Pranayama

Pan-India
Open Receipt

Headspace / Calm

"Alternate-Nostril Breathwork"
EPISTEMIC THEFT

प्राणायाम

True Value · Pranayama

Sacred
UNCREDITED
CASE #129
10

घी

Ghee

Pan-India
Open Receipt

Bulletproof / Keto brands

"Golden Elixir" Ghee
₹2,490
$30

घी

True Value · Ghee

₹400/kg
$4.82/kg
APPROPRIATED
CASE #131
10

हल्दी दूध

Haldi Doodh

Pan-India
Open Receipt

Starbucks & global cafés

"Turmeric Latte"
₹581
$7.00

हल्दी दूध

True Value · Haldi Doodh

₹40
$0.48
REBRANDED
CASE #133
10

मसाला चाय

Masala Chai

Pan-India
Open Receipt

Coffee chains

"Chai Tea Latte"
₹415
$5.00

मसाला चाय

True Value · Masala Chai

₹15
$0.18
UNCREDITED
CASE #134
10

कटहल

Kathal (Jackfruit)

Pan-India
Open Receipt

Vegan meat conglomerates

"Pulled Pork Substitute"
PATENT HIJACK

कटहल

True Value · Kathal (Jackfruit)

₹40/kg
$0.48/kg
STOLEN
CASE #135
10

हरिद्रा / मरीच

Haridra & Maricha (Turmeric + Pepper)

Pan-India
Open Receipt

Supplement industry

"Curcumin Complex" Blends
PATENT HIJACK

हरिद्रा / मरीच

True Value · Haridra & Maricha (Turmeric + Pepper)

Sacred
UNCREDITED
CASE #139
11

नीम

Neem

Pan-India
Open Receipt

W.R. Grace & USDA

Neem Fungicide Patent
PATENT REVOKED

नीम

True Value · Neem

Sacred
STOLEN
CASE #140
11

हरिद्रा

Haridra (Turmeric)

Pan-India
Open Receipt

University of Mississippi

Turmeric Wound-Healing Patent
PATENT REVOKED

हरिद्रा

True Value · Haridra (Turmeric)

Sacred
APPROPRIATED
CASE #141
12

तेल वाली चोटी

Oiled Braids

Pan-India2023
Open Receipt

TikTok beauty industry

"Clean Girl Slicked Hair"
AESTHETIC HIJACK

तेल वाली चोटी

True Value · Oiled Braids

Free
ERASED
CASE #142
12

चरण स्पर्श

Charan Sparsh

Pan-India
Open Receipt

Wellness influencers

"Earthing / Grounding" Classes
STIGMA → STATUS

चरण स्पर्श

True Value · Charan Sparsh

Free
REBRANDED
CASE #143
12

व्रत / उपवास

Vrat / Upvas

Pan-India
Open Receipt

Silicon Valley wellness

"Intermittent Fasting" Protocols
RITUAL HIJACK

व्रत / उपवास

True Value · Vrat / Upvas

Sacred
STOLEN
CASE #145
12

कवल / गण्डूष

Kaval / Gandusha

Pan-India
Open Receipt

Oral wellness brands

"Oil Pulling" Apothecary
EPISTEMIC THEFT

कवल / गण्डूष

True Value · Kaval / Gandusha

Sacred
ERASED
CASE #147
13

संयुक्त परिवार

Joint-Family Rearing

Pan-India
Open Receipt

Western parenting press

"Attachment Parenting"
PRACTICE HIJACK

संयुक्त परिवार

True Value · Joint-Family Rearing

Free
REBRANDED
CASE #148
13

साथ सोना

Co-Sleeping

Pan-India
Open Receipt

Holistic parenting industry

"The Family Bed"
STIGMA → STATUS

साथ सोना

True Value · Co-Sleeping

Free
UNCREDITED
CASE #149
13

साड़ी पल्लू

Saree / Dupatta Wrap

Pan-India
Open Receipt

Baby-wearing brands

Structured Fabric Wraps
₹8,300
$100

साड़ी पल्लू

True Value · Saree / Dupatta Wrap

₹0(re-used Saree)
$0.00(re-used Saree)
STOLEN
CASE #150
13

मालिश

Maalish (by Dai)

Pan-India
Open Receipt

Western wellness clinics

"Infant Massage Specialist"
PRACTICE HIJACK

मालिश

True Value · Maalish (by Dai)

Free
REBRANDED
CASE #153
14

ज्ञान चौपड़

Gyan Chaupar / Moksha Patam

Pan-India
Open Receipt

Milton Bradley

"Snakes and Ladders"
CULTURAL THEFT

ज्ञान चौपड़

True Value · Gyan Chaupar / Moksha Patam

Sacred
UNCREDITED
CASE #154
14

मटका

Matka

Pan-India
Open Receipt

Luxury wellness homeware

Unglazed Clay Vessels
₹16,600
$200

मटका

True Value · Matka

₹150
$1.81
STOLEN
CASE #155
14

शून्य

Shunya & Decimal System

Pan-India
Open Receipt

Western mathematics curricula

"Arabic Numerals"
EPISTEMIC THEFT

शून्य

True Value · Shunya & Decimal System

Sacred
ERASED
CASE #157
01

कुर्ता

Kurta

Pan-India2021
Open Receipt

Gucci

"Floral Kaftan"
₹2.5 L
$3,012

कुर्ता

True Value · Kurta

₹500
$6.02
STOLEN
CASE #160
15

एकादशी / करवा चौथ

Ekadashi / Pradosh / Karwa Chauth

Pan-India
Open Receipt

Zero / Simple apps

"Intermittent Fasting" Tracker
RITUAL HIJACK

एकादशी / करवा चौथ

True Value · Ekadashi / Pradosh / Karwa Chauth

Sacred
APPROPRIATED
CASE #161
15

नाड़ी शोधन

Sama Vritti & Nadi Shodhana

Pan-India
Open Receipt

Calm / Headspace

"Box Breathing" / "Coherent Breathing"
EPISTEMIC THEFT

नाड़ी शोधन

True Value · Sama Vritti & Nadi Shodhana

Sacred
ERASED
CASE #162
15

नाद योग

Nada Yoga / Pranav Mantra

Pan-India
Open Receipt

Corporate wellness platforms

"Sound Bath" Seminars
RITUAL HIJACK

नाद योग

True Value · Nada Yoga / Pranav Mantra

Sacred
REBRANDED
CASE #163
15

संकल्प

Sankalpa

Pan-India
Open Receipt

Manifestation industry

"Law of Attraction" Masterclasses
EPISTEMIC THEFT

संकल्प

True Value · Sankalpa

Sacred
STOLEN
CASE #165
16

वरांडा

Varandah

Pan-India
Open Receipt

American Southern architecture

"Wrap-around Porch / Verandah"
DESIGN HIJACK

वरांडा

True Value · Varandah

Free
ERASED
CASE #167
16

वास्तु शास्त्र

Vastu Shastra

Pan-India
Open Receipt

London & NYC design firms

"Architectural Wellness Consulting"
EPISTEMIC THEFT

वास्तु शास्त्र

True Value · Vastu Shastra

Sacred
REBRANDED
CASE #168
17

पिंगल छन्दशास्त्र

Pingala's Sequence

Pan-India1202
Open Receipt

Leonardo Fibonacci (1202)

"Fibonacci Sequence"
EPISTEMIC THEFT

पिंगल छन्दशास्त्र

True Value · Pingala's Sequence

Sacred
UNCREDITED
CASE #169
17

बौधायन सूत्र

Baudhayana Sulba Sutra

Pan-India
Open Receipt

Pythagoras

"Pythagorean Theorem"
EPISTEMIC THEFT

बौधायन सूत्र

True Value · Baudhayana Sulba Sutra

Sacred
STOLEN
CASE #170
17

सुश्रुत संहिता

Sushruta Rhinoplasty

Pan-India1794
Open Receipt

British Lancet medicine

Modern Plastic Surgery
EPISTEMIC THEFT

सुश्रुत संहिता

True Value · Sushruta Rhinoplasty

Sacred
ERASED
CASE #172
17

अणु

Anu (Kanada's Vaisheshika)

Pan-India
Open Receipt

John Dalton (1808)

"Modern Atomic Theory"
EPISTEMIC THEFT

अणु

True Value · Anu (Kanada's Vaisheshika)

Sacred
REBRANDED
CASE #173
18

नीम दातून

Neem Datun

Pan-India
Open Receipt

Premium oral care startups

"Neem Botanical Mouthwash"
₹2,075
$25

नीम दातून

True Value · Neem Datun

Free
UNCREDITED
CASE #174
18

अश्वगंधा / शतावरी / ब्राह्मी

Ashwagandha / Shatavari / Brahmi

Pan-India
Open Receipt

Energy bar brands

"Adaptogenic Performance Bars"
$$

अश्वगंधा / शतावरी / ब्राह्मी

True Value · Ashwagandha / Shatavari / Brahmi

Sacred
STOLEN
CASE #175
18

बाजरा / रागी / ज्वार

Bajra / Ragi / Jowar

Pan-India
Open Receipt

Organic supermarkets

"Ancient Supergrain" Millets
Premium pricing

बाजरा / रागी / ज्वार

True Value · Bajra / Ragi / Jowar

₹40/kg
$0.48/kg
ERASED
CASE #177
18

समोसा

Samosa

Pan-India
Open Receipt

Western grocery chains

"Savoury Vegetable Turnovers"
$$

समोसा

True Value · Samosa

₹15
$0.18
REBRANDED
CASE #178
19

मेरु प्रस्तार

Meru Prastara (Halayudha)

Pan-India1653
Open Receipt

Blaise Pascal (1653)

"Pascal's Triangle"
EPISTEMIC THEFT

मेरु प्रस्तार

True Value · Meru Prastara (Halayudha)

Sacred
STOLEN
CASE #180
19

चक्रवाल

Chakravala (Bhaskara II)

Pan-India
Open Receipt

John Pell (via Euler's mis-attribution)

"Pell's Equation"
EPISTEMIC THEFT

चक्रवाल

True Value · Chakravala (Bhaskara II)

Sacred
APPROPRIATED
CASE #181
19

आर्यभटीय

Aryabhatiya (499 CE)

Pan-India1543
Open Receipt

Nicolaus Copernicus (1543)

"Heliocentric Model"
EPISTEMIC THEFT

आर्यभटीय

True Value · Aryabhatiya (499 CE)

Sacred
ERASED
CASE #182
19

वैशेषिक सूत्र

Vaisheshika Sutras (Kanada)

Pan-India
Open Receipt

Isaac Newton (Principia, 1687)

"Laws of Motion"
EPISTEMIC THEFT

वैशेषिक सूत्र

True Value · Vaisheshika Sutras (Kanada)

Sacred
REBRANDED
CASE #183
20

हठ योग

Hatha Yoga

Pan-India
Open Receipt

Western fitness studios

"Beer Yoga / Goat Yoga"
RITUAL HIJACK

हठ योग

True Value · Hatha Yoga

Sacred
UNCREDITED
CASE #184
20

सूर्य नमस्कार

Surya Namaskar

Pan-India
Open Receipt

Western yoga instructors

"Trademarked Vinyasa Flows"
TRADEMARK HIJACK

सूर्य नमस्कार

True Value · Surya Namaskar

Sacred
STOLEN
CASE #185
20

ताड़ासन / वीरभद्रासन

Tadasana / Virabhadrasana

Pan-India
Open Receipt

DDP / CorePower Yoga

"Power Warrior Stance"
BRANDING HIJACK

ताड़ासन / वीरभद्रासन

True Value · Tadasana / Virabhadrasana

Sacred
APPROPRIATED
CASE #186
20

हठयोग प्रदीपिका

Hatha Yoga Pradipika

Pan-India
Open Receipt

Western 'Yin Yoga'

"Modern Western Yin"
REBRAND

हठयोग प्रदीपिका

True Value · Hatha Yoga Pradipika

Sacred
ERASED
CASE #187
20

मंत्र / ॐ

Mantra / Pranav (Om)

Pan-India
Open Receipt

Peloton / Equinox

"Vocal Tonics" / "Auditory Bio-hacks"
EPISTEMIC THEFT

मंत्र / ॐ

True Value · Mantra / Pranav (Om)

Sacred
REBRANDED
CASE #188
21

हरिद्रा

Haridra (Turmeric)

Pan-India
Open Receipt

Supplement giants

"Curcumin Capsule"
₹3,320
$40

हरिद्रा

True Value · Haridra (Turmeric)

Sacred
UNCREDITED
CASE #189
21

रसायन चिकित्सा

Rasayana Chikitsa

Pan-India
Open Receipt

Wellness industry

"Adaptogen" Industry
EPISTEMIC THEFT

रसायन चिकित्सा

True Value · Rasayana Chikitsa

Sacred
STOLEN
CASE #190
21

त्रिफला

Triphala (Amalaki / Bibhitaki / Haritaki)

Pan-India
Open Receipt

Luxury cleanse brands

"Organic Intestinal Cleanse"
$$$

त्रिफला

True Value · Triphala (Amalaki / Bibhitaki / Haritaki)

₹150
$1.81
ERASED
CASE #192
21

ब्राह्मी

Brahmi (Bacopa Monnieri)

Pan-India
Open Receipt

Brain-optimisation startups

"Memory Nootropic"
$$$

ब्राह्मी

True Value · Brahmi (Bacopa Monnieri)

Sacred
REBRANDED
CASE #193
22

सांख्य / वेदांत

Samkhya / Vedanta / Bhagavad Gita

Pan-India
Open Receipt

Modern Western psychology

Cognitive Behavioural Therapy
EPISTEMIC THEFT

सांख्य / वेदांत

True Value · Samkhya / Vedanta / Bhagavad Gita

Sacred
UNCREDITED
CASE #194
22

विपस्सना / ध्यान

Vipassana / Dhyana

Pan-India1979
Open Receipt

Jon Kabat-Zinn (MBSR, 1979)

"Mindfulness-Based Stress Reduction"
EPISTEMIC THEFT

विपस्सना / ध्यान

True Value · Vipassana / Dhyana

Sacred
STOLEN
CASE #195
22

अद्वैत वेदांत

Advaita Vedanta

Pan-India
Open Receipt

Modern analytic philosophers

"Panpsychism"
EPISTEMIC THEFT

अद्वैत वेदांत

True Value · Advaita Vedanta

Sacred
APPROPRIATED
CASE #196
22

उपनिषद / पुराण

Upanishads & Puranic Epics

Pan-India
Open Receipt

Joseph Campbell

"The Hero's Journey"
EPISTEMIC THEFT

उपनिषद / पुराण

True Value · Upanishads & Puranic Epics

Sacred
UNCREDITED
CASE #199
23

वृक्षायुर्वेद

Vrikshayurveda

Pan-India
Open Receipt

1970s Western ecology

"Permaculture & Companion Planting"
EPISTEMIC THEFT

वृक्षायुर्वेद

True Value · Vrikshayurveda

Sacred
STOLEN
CASE #200
23

खादी

Khadi & Botanical Dyes

Pan-India
Open Receipt

Sustainable fashion premium brands

"Organic Unbleached Cotton" / "Plant-Dye"
$$$

खादी

True Value · Khadi & Botanical Dyes

₹300/m
$3.61/m