Category 15Pranayama, but Make it a Subscription

Big Tech & App Branding.

"Box breathing is Nadi Shodhana with a paywall."

Silicon Valley wellness apps monetising Vedic breathwork, Sankalpa, and Sound Yoga as proprietary software.

4 cases on file ⟶
Category ⟶
00All Cases01High Fashion02Textiles & Jewelry03The Wellness Hijack04Spiritual Symbols05Culinary Rebranding062025–26 Breakthroughs07Runway Plagiarism08Textiles & Home Decor09Clean Beauty & Botanical Hijack10Culinary Rebranding II11Patent & Legal Wars12Clean Girl Lifestyle13Gentrification of Parenting14History, Sport & Design15Big Tech & App Branding16Architectural Theft17Academic & Scientific Inversions18Food, Beverage & FMCG19Mathematics & Astronomy20Yoga & Spiritual Hijack21Ayurveda Extraction22Philosophy & Cognitive Science23Chemistry & Metallurgy
STOLEN
CASE #160
15

एकादशी / करवा चौथ

Ekadashi / Pradosh / Karwa Chauth

Pan-India
Open Receipt

Zero / Simple apps

"Intermittent Fasting" Tracker
RITUAL HIJACK

एकादशी / करवा चौथ

True Value · Ekadashi / Pradosh / Karwa Chauth

Sacred
APPROPRIATED
CASE #161
15

नाड़ी शोधन

Sama Vritti & Nadi Shodhana

Pan-India
Open Receipt

Calm / Headspace

"Box Breathing" / "Coherent Breathing"
EPISTEMIC THEFT

नाड़ी शोधन

True Value · Sama Vritti & Nadi Shodhana

Sacred
ERASED
CASE #162
15

नाद योग

Nada Yoga / Pranav Mantra

Pan-India
Open Receipt

Corporate wellness platforms

"Sound Bath" Seminars
RITUAL HIJACK

नाद योग

True Value · Nada Yoga / Pranav Mantra

Sacred
REBRANDED
CASE #163
15

संकल्प

Sankalpa

Pan-India
Open Receipt

Manifestation industry

"Law of Attraction" Masterclasses
EPISTEMIC THEFT

संकल्प

True Value · Sankalpa

Sacred
⟵ 14. History, Sport & DesignAll casesNext category16. Architectural Theft ⟶