Category 03Yoga, Ayurveda, and Beyond

The Wellness Hijack.

"Your grandmother's remedy is now a Silicon Valley supplement."

Five-thousand-year-old practices repackaged as $48 wellness drops, stripped of their Vedic and Ayurvedic roots.

20 cases on file ⟶
APPROPRIATED
CASE #041
03

हल्दी दूध

Haldi Doodh

Ayurveda
Open Receipt

Starbucks / Whole Foods

"Golden Milk Latte"
₹581
$7.00

हल्दी दूध

True Value · Haldi Doodh

₹20at home
$0.24at home
ERASED
CASE #042
03

योग

Yoga

Indian Vedic tradition
Open Receipt

Lululemon / Alo Yoga

"Fitness Yoga" Classes
₹3,320
$40

योग

True Value · Yoga

Sacred
REBRANDED
CASE #043
03

चक्र

Chakra

Tantric/Yogic tradition
Open Receipt

Anthropologie / Etsy

"Chakra Healing" Candles
₹3,984
$48

चक्र

True Value · Chakra

Sacred
UNCREDITED
CASE #044
03

आयुर्वेद

Ayurveda

Pan-India
Open Receipt

Drunk Elephant / Tatcha

"Clean Beauty" Serums
₹6,474
$78

आयुर्वेद

True Value · Ayurveda

Uncredited
STOLEN
CASE #045
03

अश्वगंधा

Ashwagandha

Ayurveda
Open Receipt

Goop / Moon Juice

Ashwagandha Capsules
₹3,984
$48

अश्वगंधा

True Value · Ashwagandha

₹250
$3.01
APPROPRIATED
CASE #046
03

ध्यान

Dhyāna

Hindu/Buddhist tradition
Open Receipt

Headspace / Calm

"Mindfulness" Apps
₹5,810
$70

ध्यान

True Value · Dhyāna

Sacred
ERASED
CASE #047
03

जिह्वा प्रक्षालन

Jihwa Prakshalana

Ayurveda
Open Receipt

Goop / Cocofloss / TikTok

Copper Tongue Scrapers
₹2,324
$28

जिह्वा प्रक्षालन

True Value · Jihwa Prakshalana

₹50
$0.60
REBRANDED
CASE #048
03

गंडूष

Gandūsha / Kaval

Ayurveda
Open Receipt

Wellness influencers

"Oil Pulling"
₹1,826
$22

गंडूष

True Value · Gandūsha / Kaval

₹10
$0.12
UNCREDITED
CASE #049
03

चंपी

Champi (Hair Oiling)

Pan-India
Open Receipt

TikTok / hair brands

"Hair Slugging"
₹3,735
$45

चंपी

True Value · Champi (Hair Oiling)

₹100
$1.20
STOLEN
CASE #050
03

हल्दी दूध

Haldi Doodh

Ayurveda
Open Receipt

Cafés worldwide

Turmeric Latte
₹581
$7.00

हल्दी दूध

True Value · Haldi Doodh

₹20
$0.24
APPROPRIATED
CASE #051
03

घी

Ghee

Vedic India
Open Receipt

Keto / paleo brands

"Grass-Fed Ghee"
₹2,075
$25

घी

True Value · Ghee

₹500
$6.02
ERASED
CASE #052
03

सहजन

Sahjan (Moringa)

Indian subcontinent
Open Receipt

Western health brands

"Moringa" Powder
₹2,490
$30

सहजन

True Value · Sahjan (Moringa)

₹50
$0.60
REBRANDED
CASE #053
03

पंचकर्म

Panchakarma

Ayurveda
Open Receipt

Swiss & European spas

"Detox Retreats"
₹4.2 L
$5,000

पंचकर्म

True Value · Panchakarma

₹40,000
$482
UNCREDITED
CASE #054
03

नमस्ते

Namaste

Sanskrit greeting
Open Receipt

Various apparel brands

"Namaste" T-shirts & Doormats
₹1,826
$22

नमस्ते

True Value · Namaste

Sacred
STOLEN
CASE #055
03

अगरबत्ती

Agarbatti

India
Open Receipt

Diptyque / Le Labo

Luxury Incense Sticks
₹7,885
$95

अगरबत्ती

True Value · Agarbatti

₹50/box
$0.60/box
APPROPRIATED
CASE #056
03

Singing Bowls

Himalayas / India / Tibet
Open Receipt

Western wellness studios

"Sound Bath" Singing Bowls
₹19,920
$240

True Value · Singing Bowls

₹1,500
$18
ERASED
CASE #057
03

नेति

Neti

Hatha Yoga
Open Receipt

Drugstores / Amazon

Ceramic Neti Pot
₹1,826
$22

नेति

True Value · Neti

₹150
$1.81
REBRANDED
CASE #058
03

नीम

Neem

Indian subcontinent
Open Receipt

Eco-beauty brands

"Organic Neem Oil"
₹2,656
$32

नीम

True Value · Neem

₹120
$1.45
UNCREDITED
CASE #059
03

ब्राह्मी

Brahmi

Ayurveda
Open Receipt

Anti-aging brands

"Gotu Kola" Serums
₹5,976
$72

ब्राह्मी

True Value · Brahmi

₹150
$1.81
STOLEN
CASE #060
03

ताम्र पात्र

Tamba Lota

Ayurveda
Open Receipt

Goop / Williams Sonoma

Copper Water Bottle
₹4,980
$60

ताम्र पात्र

True Value · Tamba Lota

₹400
$4.82