The Wellness Hijack.
"Your grandmother's remedy is now a Silicon Valley supplement."
Five-thousand-year-old practices repackaged as $48 wellness drops, stripped of their Vedic and Ayurvedic roots.
हल्दी दूध
Haldi Doodh
Starbucks / Whole Foods
"Golden Milk Latte"हल्दी दूध
True Value · Haldi Doodh
योग
Yoga
Lululemon / Alo Yoga
"Fitness Yoga" Classesयोग
True Value · Yoga
चक्र
Chakra
Anthropologie / Etsy
"Chakra Healing" Candlesचक्र
True Value · Chakra
आयुर्वेद
Ayurveda
Drunk Elephant / Tatcha
"Clean Beauty" Serumsआयुर्वेद
True Value · Ayurveda
अश्वगंधा
Ashwagandha
Goop / Moon Juice
Ashwagandha Capsulesअश्वगंधा
True Value · Ashwagandha
ध्यान
Dhyāna
Headspace / Calm
"Mindfulness" Appsध्यान
True Value · Dhyāna
जिह्वा प्रक्षालन
Jihwa Prakshalana
Goop / Cocofloss / TikTok
Copper Tongue Scrapersजिह्वा प्रक्षालन
True Value · Jihwa Prakshalana
गंडूष
Gandūsha / Kaval
Wellness influencers
"Oil Pulling"गंडूष
True Value · Gandūsha / Kaval
चंपी
Champi (Hair Oiling)
TikTok / hair brands
"Hair Slugging"चंपी
True Value · Champi (Hair Oiling)
हल्दी दूध
Haldi Doodh
Cafés worldwide
Turmeric Latteहल्दी दूध
True Value · Haldi Doodh
घी
Ghee
Keto / paleo brands
"Grass-Fed Ghee"घी
True Value · Ghee
सहजन
Sahjan (Moringa)
Western health brands
"Moringa" Powderसहजन
True Value · Sahjan (Moringa)
पंचकर्म
Panchakarma
Swiss & European spas
"Detox Retreats"पंचकर्म
True Value · Panchakarma
नमस्ते
Namaste
Various apparel brands
"Namaste" T-shirts & Doormatsनमस्ते
True Value · Namaste
अगरबत्ती
Agarbatti
Diptyque / Le Labo
Luxury Incense Sticksअगरबत्ती
True Value · Agarbatti
—
Singing Bowls
Western wellness studios
"Sound Bath" Singing Bowls—
True Value · Singing Bowls
नेति
Neti
Drugstores / Amazon
Ceramic Neti Potनेति
True Value · Neti
नीम
Neem
Eco-beauty brands
"Organic Neem Oil"नीम
True Value · Neem
ब्राह्मी
Brahmi
Anti-aging brands
"Gotu Kola" Serumsब्राह्मी
True Value · Brahmi
ताम्र पात्र
Tamba Lota
Goop / Williams Sonoma
Copper Water Bottleताम्र पात्र
True Value · Tamba Lota