Category 09Ayurveda in a Glass Dropper
Clean Beauty & Botanical Hijack.
"Neem is not a 'biological discovery'. It is a tree your grandmother planted."
Centuries-old Ayurvedic ingredients sold as 'revolutionary botanical breakthroughs' in minimalist apothecary jars.
7 cases on file ⟶
ERASED
CASE #122
09
नीम
Neem
Pan-India
Open Receipt
Silicon Valley oral care
"Botanical Neem Toothpaste"₹1,494
≈ $18
नीम
True Value · Neem
₹20
≈ $0.24
REBRANDED
CASE #123
09
चांपो / चम्पी
Champo / Champi
Pan-India
Open Receipt
The English Language
"Shampoo" (the global industry)चांपो / चम्पी
True Value · Champo / Champi
UNCREDITED
CASE #124
09
चम्पी
Champi (Hair Oiling)
Pan-India
Open Receipt
TikTok wellness creators
"Hair Slugging"चम्पी
True Value · Champi (Hair Oiling)
STOLEN
CASE #125
09
आंवला
Amla
Pan-India
Open Receipt
Luxury skincare
"Amla C-Serum"₹3,984
≈ $48
आंवला
True Value · Amla
₹40
≈ $0.48
APPROPRIATED
CASE #126
09
रसायन
Ayurvedic Rasayana
Pan-India
Open Receipt
Pinterest wellness creators
"Moon Milk"रसायन
True Value · Ayurvedic Rasayana
₹30
≈ $0.36
ERASED
CASE #127
09
खिचड़ी
Khichdi
Pan-India
Open Receipt
Western wellness retreats
"Mono-Diet Digestive Cleanse"₹24,900
≈ $300
खिचड़ी
True Value · Khichdi
₹50
≈ $0.60
REBRANDED
CASE #128
09
प्राणायाम
Pranayama
Pan-India
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Headspace / Calm
"Alternate-Nostril Breathwork"प्राणायाम
True Value · Pranayama