Category 18The Pantry Goes Premium
Food, Beverage & FMCG.
"Neem twigs to neem mouthwash. Same chemistry. Twenty-times the price."
Millets, mustard oil, samosas and neem turned into 'artisanal, gluten-free, ancient supergrain' product lines.
5 cases on file ⟶
REBRANDED
CASE #173
18
नीम दातून
Neem Datun
Pan-India
Open Receipt
Premium oral care startups
"Neem Botanical Mouthwash"₹2,075
≈ $25
नीम दातून
True Value · Neem Datun
UNCREDITED
CASE #174
18
अश्वगंधा / शतावरी / ब्राह्मी
Ashwagandha / Shatavari / Brahmi
Pan-India
Open Receipt
Energy bar brands
"Adaptogenic Performance Bars"अश्वगंधा / शतावरी / ब्राह्मी
True Value · Ashwagandha / Shatavari / Brahmi
STOLEN
CASE #175
18
बाजरा / रागी / ज्वार
Bajra / Ragi / Jowar
Pan-India
Open Receipt
Organic supermarkets
"Ancient Supergrain" Milletsबाजरा / रागी / ज्वार
True Value · Bajra / Ragi / Jowar
₹40/kg
≈ $0.48/kg
APPROPRIATED
CASE #176
18
सरसों का तेल
Sarson ka Tel
North & East India
Open Receipt
Upscale Western chefs
"Artisanal Gourmet Mustard Oil"सरसों का तेल
True Value · Sarson ka Tel
₹150/L
≈ $1.81/L
ERASED
CASE #177
18
समोसा
Samosa
Pan-India
Open Receipt
Western grocery chains
"Savoury Vegetable Turnovers"समोसा
True Value · Samosa
₹15
≈ $0.18