Category 10From Dabba to Bio-hack
Culinary Rebranding II.
"They patented your dosa. They call it a macro wrap."
Ghee, Makhana, Haldi-Doodh, Khichdi and Dosa repackaged as Western superfoods, supplements, and meal hacks.
8 cases on file ⟶
UNCREDITED
CASE #129
10
घी
Ghee
Pan-India
Open Receipt
Bulletproof / Keto brands
"Golden Elixir" Ghee₹2,490
≈ $30
घी
True Value · Ghee
₹400/kg
≈ $4.82/kg
STOLEN
CASE #130
10
मखाना
Makhana
Bihar
Open Receipt
Vegan snack startups
"Popped Water Lily Seeds"मखाना
True Value · Makhana
₹250/kg
≈ $3.01/kg
APPROPRIATED
CASE #131
10
हल्दी दूध
Haldi Doodh
Pan-India
Open Receipt
Starbucks & global cafés
"Turmeric Latte"₹581
≈ $7.00
हल्दी दूध
True Value · Haldi Doodh
₹40
≈ $0.48
ERASED
CASE #132
10
डोसा
Dosa
South India
Open Receipt
Fitness influencer brands
"One-Ingredient Macro Wrap"डोसा
True Value · Dosa
₹40
≈ $0.48
REBRANDED
CASE #133
10
मसाला चाय
Masala Chai
Pan-India
Open Receipt
Coffee chains
"Chai Tea Latte"₹415
≈ $5.00
मसाला चाय
True Value · Masala Chai
₹15
≈ $0.18
UNCREDITED
CASE #134
10
कटहल
Kathal (Jackfruit)
Pan-India
Open Receipt
Vegan meat conglomerates
"Pulled Pork Substitute"कटहल
True Value · Kathal (Jackfruit)
₹40/kg
≈ $0.48/kg
STOLEN
CASE #135
10
हरिद्रा / मरीच
Haridra & Maricha (Turmeric + Pepper)
Pan-India
Open Receipt
Supplement industry
"Curcumin Complex" Blendsहरिद्रा / मरीच
True Value · Haridra & Maricha (Turmeric + Pepper)
UNCREDITED
CASE #204
10
हल्दी दूध
Haldi Doodh
Pan-India (Ayurvedic home tradition)
Open Receipt
Global Coffee Chains & Wellness Brands
"Turmeric Latte" / "Golden Milk"₹498
≈ $6.00
हल्दी दूध
True Value · Haldi Doodh
₹20at home
≈ $0.24at home