Category 20Beer Yoga, Goat Yoga, $$$ Yoga
Yoga & Spiritual Hijack.
"Patanjali wrote it. Lululemon trademarked it."
Sacred asanas commercialised, sequences trademarked, and Sanskrit names scrubbed for Western copyright.
5 cases on file ⟶
REBRANDED
CASE #183
20
हठ योग
Hatha Yoga
Pan-India
Open Receipt
Western fitness studios
"Beer Yoga / Goat Yoga"हठ योग
True Value · Hatha Yoga
UNCREDITED
CASE #184
20
सूर्य नमस्कार
Surya Namaskar
Pan-India
Open Receipt
Western yoga instructors
"Trademarked Vinyasa Flows"सूर्य नमस्कार
True Value · Surya Namaskar
STOLEN
CASE #185
20
ताड़ासन / वीरभद्रासन
Tadasana / Virabhadrasana
Pan-India
Open Receipt
DDP / CorePower Yoga
"Power Warrior Stance"ताड़ासन / वीरभद्रासन
True Value · Tadasana / Virabhadrasana
APPROPRIATED
CASE #186
20
हठयोग प्रदीपिका
Hatha Yoga Pradipika
Pan-India
Open Receipt
Western 'Yin Yoga'
"Modern Western Yin"हठयोग प्रदीपिका
True Value · Hatha Yoga Pradipika
ERASED
CASE #187
20
मंत्र / ॐ
Mantra / Pranav (Om)
Pan-India
Open Receipt
Peloton / Equinox
"Vocal Tonics" / "Auditory Bio-hacks"मंत्र / ॐ
True Value · Mantra / Pranav (Om)